Businesses now need to have a meaningful online presence in order to maintain customer and audience engagement due to the constantly shifting marketing landscape, and blogging is a great way to check all of these boxes. 

1. What advantages does owning a blog offer?

A. It's reasonably priced. 

Compared to other marketing strategies, blogging can be a low-cost way to share your brand's message and core values. Blogging is an inexpensive way to promote your brand and product, which many small business owners are very passionate about. 

B. Storytelling for brands 

You are the most trustworthy person to tell your brand's story! With blogs, you can inform your audience about your goods and services while also inspiring, motivating, and persuading them. Consumers enjoy learning about the history of small businesses and the individuals who contribute to their uniqueness. 

C. Additional value for clients 

You can set yourself apart from the competition by blogging. You can give your customers and audience more information, which will increase their knowledge, self-assurance, and loyalty. 

D. A specialist in your area 

Make the most of your platform! You know your business better than anyone else. It's a great way to talk about your industry and its changes, share your knowledge, and make predictions. 

E. SEO 

It can be challenging to get people to visit your website in the first place. However, you can increase your visibility and drive more natural search and social media traffic to your website by writing about subjects associated with your business or industry. Arrange your posts to include keywords that you want to be found for as well as common search terms associated with your company. 

F. Content that can be shared 

Blog posts are very easy to share. Repurpose your blog posts if you have social media accounts that need a steady stream of content. On graphic posts, break it up into quotes or advice, and always remember to link to the complete blog post on your website. 
 

2. What should I write about on my blog?

You have access to the entire world! Well, perhaps not exactly. However, you have access to a wide variety of blog content types. To mention a few, there are articles, infographics, thought pieces, how-tos, announcements, lists, Q&As, testimonials, advice, and inspirational pieces! The key points to keep in mind are: 

Keep it brief. 

A rambler is disliked by all. Make your argument, support it, and wrap it up. Online audiences typically avoid reading articles that take more than five minutes to complete. Why not divide a large topic into smaller, more manageable topics and write about them in multiple blog posts?

Make it pertinent. 

Make sure it is relevant to the customer and something they would genuinely want to read about. Additionally, remember your SEO-relevant keywords. Utilize Google Trends, a free tool that can assist you in organizing your content and determining how pertinent it is to the topics and searches that people are conducting. 

Write frequently.

Regular blogs are more effective because readers will anticipate new posts if your material is well-liked. Using current events on a regular basis will improve the SEO quality of your website. You could even start recurring blogs on a monthly basis, like "product of the month" or "monthly round-ups." This makes good content groupings and gives your audience something to look forward to. 

Everybody enjoys a good picture. 

Make sure to use images to break up the text, even though the copy is crucial and the main focus of your blog. It has been discovered that audiences react more favorably to images than to words, so be sure to use a good mix. GIFs could even be added!
 

3. How can I promote it?

Having a fantastic blog does not guarantee success. You must ensure that it is seen. Reach those individuals who wouldn't seek it out on their own. When your blogs are posted on your marketing channels, promote them by mentioning them in your email newsletters, tweets, social media posts, and even by rotating them on the homepage of your website. 

Sometimes you can even repost or reshare older blogs if you think they are still relevant. For instance, when people are discussing a trending topic on Twitter, it might be the ideal opportunity to resurrect an old blog post you wrote and get it out there. Try using one or two hashtags per tweet that you believe people might be actively searching for when you post it on social media.