1. Introduction
 

When a customer types in their terms and hits "search," the initial few results they see often determine which business they choose to buy from. That's why it's important for your business to show up high on the list when someone searches for your services in this way. SEO stands for "Search Engine Optimization." This is the process of getting your website noticeable in these situations. 
This guide will explain how search engines work in simple terms, give you some easy tips on how to make your site do better in search results, and also go over some more complicated ways to look at and improve your site. 

2. How search engines do their job 

Before you start doing SEO, you should know how search engines read and rank the almost infinite number of files that are online. 
Looking through and indexing 
Based on the buzzwords, or "search terms," that a user types in, search engines try to make sense of the millions of websites that offer goods, services, and information and show them in a way that is easy for users to understand. Before they can do this, they need to read and think about everything on the internet. Some of the programmes they use to do this are called "crawlers" or "spiders." It's their job to go to a website, click on all the links there, and then sort and process all the information they find. Then, search engines use very complicated formulas to rate and rank all of these billions of files to make sure that for every search question, only the best and most appropriate results are shown. These algorithms use a huge number of ranking factors to figure out how relevant and important each file is. Figuring out the most important scoring factors helps us figure out how to make a site work better. 
Ranking and Getting Results 
To figure out what a site is about, how good it is, and how much "authority" it has, the search engine looks at all the information it can find about it. It's not always easy to define authority, so here's a simple example. Imagine a classroom full of kids who are all learning about the same thing. Every student in that room would look to the teacher if you asked them who was the most qualified to talk about their field. Search engines look at links all over the internet in the same way. People will think that a site is the most knowledgeable about a subject if many other sites link to it. 
Once the search engine knows all of these things, it can give users ideas that match their search term and are ranked by how useful, trustworthy, and high-quality the engine thinks they are. 
Search engine algorithms use a number of important ranking factors to figure out how good a web page or file is. You can divide these into three groups: violations, on-site 

Factors and off-site factors. 
The 'Periodic Table' of search engine success factors made by Search Engine Land is very helpful. It shows the most important ranking and success factors, broken down by group and ranked by how important they are. 
Key Factors on the Page 
The most important things that a site owner can change to make it successful are the on-page factors. These things are what search tools look at to 
Please determine whether the page is useful. 
The most important for ranking on page are: 
• Quality of content 
Useful, unique material that really adds value 
• Researching content and keywords 
Content with the search terms that people use 
Content that is useful and gives people what they want 
• Title words in HTML 
Title tags are the most important part of HTML that search engines use to figure out what a page is about. 
They need to be unique, detailed, and related to the keywords 
• The site can be crawled 
Crawlers need to be able to go through a site and read all of its pages. 
• Get rid of any obstacles 
Robots.txt, XML sitemaps, and internal linking structures make it easier for crawlers to find and search every page. 
• Status of site security (New) 
Moving from HTTP to HTTPs will have a small but good effect on how well your site ranks. 
Important Things Off-Page 
The off-page factors are the ones that site owners can't change. These things help search engines figure out how popular a site is. 
These are the most important off-page factors: 
• Quality of Links 
Links from sites that are thought to be of high quality are given more weight 
Value and quality over numbers 
• Value of the Site 
Search engines (SERS) think that sites that are "authorities" are better and more reliable than other sites. 
SEs check a site's authority by many factors, including the quality of its links, its social image, the amount of traffic it gets how much it interacts with other sites, and more. 
• Place 
People see results that are relevant to the place they are in the world. 
SEs rank results based on how relevant they are to the searcher's country. 
• Where it is 
SE results are also tailored to the city for searches that are specific to a place 
• History of searches 
A user's search data is also used to customize search results. 
Sites that the person visits often or has liked on social media are given more weight if that's the case. 
Problems with Keys 
On their periodic table, SearchEngineLand.com also lists the most common rules that are broken that hurt search engines. 
List of rankings. 
These are the worst violations: 
Making a mask 
Claiming to show search engines a different version of your site instead of the content you want them to see is called "cloaking." This is done to improve your search results. If you cloak, your site will be banned. 
• Links that cost money 
SEs punish people harshly who buy links to improve their search ranks. 
Links need to be real, useful, and of good quality. 
• Spam links 
SEs use very complicated methods to spot link actions that don't seem normal. 
Putting links in blog comments, forums, and other places is spam and will get you in trouble. 

3. How to Improve Your Site: 

The Basics of SEO 
Step 1: Look for keywords 
'Keyword study' means thinking about what words people might use to find the information or services on your site. This process is one of the most important steps in making your site work better. A key part of an effective SEO strategy is finding the best keywords to target for each site. This is because the words you use on your site will determine the search terms you rank for. So, using the words and phrases that you know your customers use to discuss your goods or services will help your results. 
To do keyword research: 
• Come up with a first list of keywords 
What words would you use to find your site or service? What other words could someone use? What terms do your rivals use on their home page and main pages? 
• Use a keyword research tool to look up these words. 
The best free tool for finding search numbers is AdWords Keyword Planner, but you need a PPC account to use it. 
https://ubersuggest.io/ Uber Suggest uses Google and other suggest services to find buzzwords that are similar to the one you typed in. 
http://answerthepublic.com/ uses search engines' suggested results to show users questions that are related to a certain term. 
• Look at how other people are using the keywords you chose. 
Could you please evaluate the difficulty of the keywords you've selected? Your site might be difficult to rank for if your search has a lot of paid results and most of the results are obviously high-quality sites. This either means you need to put in more SEO work or learn more about niche topics. 
• Choose the most relevant keywords 
Kindly prepare your final list of keywords you wish to prioritize for ranking. 
• Please create a roadmap featuring keywords for your site. 
Set up a list of all the pages on your site that match the keywords you want to rank for. Each page should only have one search topic. 

Step 2: Make the site's structure better 
SEO should be thought about from the very beginning of building a website. This approach will give the site a strong base for future SEO work and help it move up in the ranks. 
Make sure you follow these steps when you're improving your site's structure: 
• HTML build that is clean 
• Make site navigation better 
Put keywords in the page titles 
Make parts of your site for your main keyword themes 
o Make tailored content pages for specific terms in each part of the site that makes sense. 
• Make URLs better 
Keywords in the URL 
1. The site's page hierarchy 
Don’t hide important posts too deep on www.site.com/xxx/xxx/x.htm 
o Do not use duplicate content 
o Send any multiple pages (like a www. version and a non-www. version) to a different URL. 
Step 3: Make the page better 
On-page factors, especially those that can be seen, are critical for SEO success. The information on a page is what search engine algorithms care about most. This is critical for SEO. The on-page factors are important for SEO because they show what the site is about. But it's important to remember that search engines also use engagement metrics (like how long a user stays on a site before going back to the search results) to judge the quality of the content on a page. This is why it's so important to make content that is both interesting and well-optimized. 
• To fully benefit from the on-page features, please ensure you: 
• Put your main keywords at the beginning of page names to make each one special. 
• Use detailed meta descriptions to get people to click through. 
• Put a term in the H1 tags 
• Write in a normal way and use keywords where they make sense in the on-page copy. 
• Use lists with bullet points when you can. 
• Make the page more interesting by adding things like graphs, movies, tools, and more. 
• Add links to important places in your text 
• Please ensure alt tags are added to pictures, including titles where appropriate. 
• If you use PDFs, make sure they are text-based and add keywords to the image and title property. 

Step 4: Make use of Google Search Console 
After making a site search engine friendly, it's helpful to let the search engines know it exists and give them some feedback on how to crawl and rank it. Many tools in Google Search Console can help you do this. 
Google Search Console is a free service that gives you a lot of useful information about your site's speed, problems, search engine exposure, and recent crawl data, including mistakes. 
Sitemap in XML 
Adding an "XML sitemap" is one of the most important things you can do in the Search Console. Google can get details about your site through XML Sitemaps. When you send Google a sitemap, it will learn about your site's pages, including which ones are the most important and how often the information on them is changed. 

It is highly suggested that all sites make and post an XML sitemap. 
How to make a Sitemap.xml file: 
• If you can, use your CMS to make one. 
• If not, add a free tool like www.xml-sitemaps.com (for more tools, see https://code.google.com/archiv... to your Google Search Console). 
.txt Robots 
Robots.txt is a text file in the root directory of a website that tells search engine spiders what content to crawl, what content to index, and what content not to index. A robots.txt file is mostly used to stop search engines from indexing any content on a site that isn't meant for the search engine results, like duplicate content that needs to be there or generic content like competition terms and conditions. 
• Each site should only have one robots.txt file. 
• You should find it in the site's root location. 
• Write down all of the following pages or folders that should not be crawled or indexed in the robots.txt file: 
• User-agent string:
Don’t let: /directory 
Don’t let: /page.html 
• Several online tools can help you make a robots.txt file, or your web writers can do it for you. 
• You don't need to add any search engines to your robots.txt file; this is how it is set by default. 

Step 5: Things to think about when building links
Even though this guide is mostly about on-site SEO methods, inbound links are very important for rankings and search engines use them to figure out how trustworthy a site is. Good inbound links build domain authority, bring in more visitors, and improve results. 
That being said, spammy link-building, like calling people and asking for links, is no longer a good idea. Since Google's algorithm updates like "Penguin" and "Hummingbird," actively seeking links for the sake of seeking links is mostly out of date and could be illegal. Search engines use very specific patterns of behavior to figure out if links are natural or not. Any links that are thought to be "unnatural" can get your site penalized. 
In addition, standard ways of making links take a lot of time and don't give much in return. 
To increase the number and quality of inbound links, you should focus on "link-earning." This means getting real, natural links by making interesting, high-quality content that people will want to share and that other sites will want to link to. This is about how good your material is and how useful it is to the person. You need to give people a reason to link to you if you want them to. 
Such behavior will not only help your results, but it will also make people like your brand more, change how they behave when they're on your site, and maybe even convert them. 
Analysing and Optimizing 
When you're done with the steps above and your site is improved, you should look at how these changes have affected your traffic and results. The easiest way to do this is to look at how much traffic comes to your site with Google Analytics. This feature lets you see how many people found your site through "organic search" and which page they came from. When combined with Search Console, it gives you an idea of which keywords brought this traffic to your site. You should monitor the amount of traffic originating from organic search over time. 
You should also look at where you are in search results. Not wanting to spend money on tools that help you keep track of your search rankings? A quick "incognito" search will show you where your site stands for your key terms. You should also remember this over and over again. You will begin to see how your SEO work changes your ranks and the number of visitors over time. 
Search engine marketing is a process of always getting better. There are hundreds of things that can affect where your site ranks in search results, and as search engines change how they rank sites, the value of these things can also change. But if you do the basics, keep improving your site, and look at how well it's doing, you can help make sure that when people are looking for your goods, your site and business are easy to find.