You are interested in launching a new company that is based on a concept for a new product that you have developed. You are certain that your product will have a substantial consumer base, and as a result, you are determined to develop a marketing plan in order to make it available to users. Despite the fact that you have started to create your brand, you get a letter from a lawyer just as your company is about to take off. One of the issues is that your goods were not brand new. When you first began out, you were unaware of this fact; however, an intellectual property attorney who represents the creator of a product that is extremely similar to yours is aware of it, and he wants to take certain actions. 
It is a terrifying possibility, and it is one that many people who own businesses must confront. On the other hand, the dangers may be mitigated by devoting some of your efforts to determining what specific aspects of your industry have already been safeguarded. When it comes to business, intellectual property is sometimes put on the back burner, especially when it comes to companies that are just starting out. People get extremely excited about producing goods or services, but they sometimes forget to take a step back, says Adv. Babar, an Intellectual Assets Specialist at Legaster Law Firm. "People get really excited about developing products or services," "They maybe don't think it's for them, or they're perhaps a bit scared by the perception of a world full of lawyers and costs that they've never really considered before." 

They are perhaps a little bit frightened by the idea that the world is full with attorneys and fees, which is something that they have never really given much thought to previously. 
Adv. Harshada Babar, a specialist in intellectual property law at Legaster Law Firm 

The reality of the issue is that companies, regardless of how large or how little they are, need to think about their own property further than the bricks and mortar of their buildings, and they should do so as soon as possible. There are actions that companies may do to take control of their intellectual property and make decisions that are in their best interests. Does a name for your firm that has previously been taken? If not, what other types of things are related to that name? Is there anything else that may happen to confuse it? Are there domain names that are on the market? Businesses themselves are able to easily do research on these important concerns by making use of search engines, 

Social media and regulatory organizations such as the Registrar of Companies and the Intellectual Property Office. This is done with the intention of reducing the likelihood of future infringements and dangers. companies should, of course, be aware of the existence of intellectual property specialists and seek their guidance in order to aid with these activities when it is appropriate. For instance, companies could seek advice from these professionals in order to locate existing patents that have already been registered and to inquire about strategies and anticipated costs. 
"It's essentially trying to get businesses to consider at the very start that they are building a brand," according to Babar Adviser. "of course, it depends on the business, but every single one, be it a multinational tech firm or local bakery, needs to consider their brand." 

Its primary objective is to persuade companies to recognize, right from the beginning, that they are in the process of expanding their brand. 

Within this context, it is only reasonable that the particular assets of any given brand should be given the appropriate amount of care from the point of view of intellectual property. In the event that a product that has been supported by all the appropriate marketing and development is brought to market, only for it to be picked up post-launch as infringing, whether it be in connection to the brand or its unique character, legal procedures may result in the loss of money, and the reputation of the brand may be at stake. "Sometimes businesses may decide to draft and file patents as a defense against potential infringers," "Also if a competitor comes along and you can prove you had protected the invention they have copied it'll be easier to defend what you've got." 
Nevertheless, the essence of intellectual property is in the ability to avert potential threats to a company's business and image before they even arise. Businesses need to be aware of how to protect their own property and how to prevent infringing on the property of others in order to be able to grow assets, establish brands, and produce value. "They need to take that step back and realize that they are building value in the products, brands, and reputations they are creating," 
Since this is the case, it is reasonable to assume that all companies, even if they are not legally obligated to do so, should make it a priority to acquire as much information as they can on intellectual property and how it relates to them on an individual basis. In addition to this, they should think about investigating the ways in which they can handle the situation on their own and contacting professionals in the industry for assistance and direction. 
I've discovered that organizations that take the time to interact with numerous specialists really come back highly informed about what they need to be doing, what expenses are 

Involved, and what the possible hazards are. This is because intellectual property attorneys in today's world are quite receptive to the debate. Spending time to sit down and talk to specialists in order to have a better understanding of their specific companies and the ways in which they can assist you in growing is something that has to be done. 
In the end, it comes down to doing things correctly from the beginning and entering the world as a firm with the self-assurance, stability, and vision to go forth.